DESIGNING CLARITY AT SCALE

HELLO, I'M

Madelin Erazo

Design Systems Manager & Senior UI/UX Designer

I help product teams transform complexity into intuitive digital experiences by building scalable design systems and user-centered products that are functional, accessible, and delightful to use.

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My Approach

I'm a Product Designer with over 7 years of experience designing digital products and building scalable design systems for enterprise environments.

My passion lies in simplifying complexity—transforming business needs, user insights, and technical constraints into intuitive experiences that scale.

Throughout my career, I've collaborated with multidisciplinary teams across banking, insurance, and digital products, always striving to create solutions that are not only visually refined but also meaningful, accessible, and easy to maintain.

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Selected Work

A curated selection of projects demonstrating how I transform complex challenges into intuitive, scalable, and user-centered digital experiences.

Design System for one of Europe's largest
banking ecosystems.

Redesigning insurance experiences for thousands of users.​

Designing a real-time experience for a
world-record sailing mission
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What Colleagues Say

The best measure of my work comes from the people I've had the privilege to work with.
"I've watched Madelin grow into an outstanding designer over the years. What truly sets her apart is her willingness to support her teammates—always ready to share her expertise and help others succeed. That collaborative mindset makes her an invaluable asset to any team."
Santiago Vallado
Business Partner
Former Lead at BBVA
"During the three years we worked together, I saw Madelin consistently grow as a designer while fostering a positive team environment. She's proactive, resourceful, and excels at solving complex problems with practical, creative solutions. Her commitment to continuous learning makes her a valuable addition to any product team."
Iris Gonzalo Ayuso
Senior Product Designer at Wallapop
Former teammate at BBVA
"As a Product Designer, Madelin approaches her work with a strategic mindset and a clear vision. She consistently balances user research, business goals, and long-term product growth to deliver thoughtful design solutions. Her ability to facilitate discussions and navigate trade-offs made her an essential part of delivering user-centered, strategic products."
Sarah Nivar
UX Research Ops at AnswerLab
Former teammate at Holistika

Let's build something meaningful together.

Whether you’re building a new product, improving an existing experience, or scaling a design system, I’d love to hear about your next challenge.

Let’s create something people genuinely enjoy using.